CONCEPT.

ZOJIRUSHI's New Chapters
Born from Everyday Life

Zojirushi looks to ordinary days for
"Inspirations from everyday life."
New things and ideas are
born from such ordinary days.
Here are those Zojirushi Stories.

STORIES.

  • “Recipe Development
    for Cooking Appliances”

    “Conveying the Joy of Cooking”:
    The Professionals Behind
    Zojirushi’s Deliciousness.

  • “Glass Vacuum Bottles”

    Keeps the temperature, like magic.
    The only glass liner factory
    in Japan

  • “Sterilizing Wet Wipes
    Made of Rice”

    Turning Surplus Rice
    Into New Products
    with the Idea of Upcycling.

  • ZOJIRUSHI ‘GOHAN’ RESTAURANT and ZOJIRUSHI GINPAKU BENTO

    Bringing the True Deliciousness
    of Rice to as Many People
    as Possible.

  • “One-Piece Lids” and
    “One-Piece Stoppers”

    Easy to Wash and Easy to Use.
    Born out of People’s Voices.

  • “Electric Kettle”

    Pouring Our Wisdom and Passion
    Into Ensuring Peace of Mind,
    Because it is Often Taken
    For granted.

  • Electric Rice Cooker &
    Warmer “Embudaki”

    Tackling Challenges
    in Our Quest
    to Provide Delicious Rice

READ MORE
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